drugstore est. 2010 🇰🇷 Korea

The Saem · 더샘

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

It is best known for the Cover Perfection Tip Concealer, alongside the Saemmul makeup line (Saemmul Single Shadow, Saemmul Cover Cushion) and the Healing Tea Garden cleansing range.

Best for

Entry-level and price-conscious shoppers wanting effective K-beauty without committing to premium pricing. Strongest in concealers, makeup, eyeshadows, cleansers, cushions.

About The Saem

The Saem (더샘) is a South Korean cosmetics brand launched in 2010 under Able C&C, the parent company of Missha. It is a value-oriented, naturalism-themed brand spanning makeup and skincare, distributed through its own standalone stores and major online retailers. The Saem is best known globally for its Cover Perfection Tip Concealer, one of the most widely recommended affordable high-coverage concealers among K-beauty users.

Featured The Saem products in our catalog

99 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2010
Positioning
drugstore
Price range
$5-15
Strongest categories
concealers · makeup · eyeshadows · cleansers · cushions
Official site
www.thesaemcosmetic.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.