drugstore est. 2003 🇰🇷 Korea
The Face Shop · 더페이스샵
Quick answer
It is best known for the Rice Water Bright cleansing line, the Natural Sun Eco suncare range, and the Yehwadam premium herbal skincare and ginseng-based anti-aging lines.
Best for
Entry-level and price-conscious shoppers wanting effective K-beauty without committing to premium pricing. Strongest in cleansers, suncare, makeup, sheet masks, skincare.
What to skip if
You want luxury packaging or heritage brand storytelling — Sulwhasoo and similar luxury lines target that. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.
About The Face Shop
The Face Shop is a South Korean cosmetics brand founded in 2003 and acquired by LG Household & Health Care (LG H&H) in 2010. It is a mass-market, nature-inspired brand sold through standalone stores and the LG-operated Naturecollection retail network, known for affordable skincare, makeup, and natural-ingredient formulations. It became one of Korea's first major "road shop" beauty chains and expanded widely across Asia and global markets.
한국어 설명
더페이스샵은 2003년 출발해 2010년 LG생활건강에 인수된 자연주의 매스 코스메틱 브랜드. 한국 1세대 로드숍의 대표 주자로 합리적 가격의 스킨케어·메이크업과 자연 유래 성분 처방이 강점. 단독 매장과 LG의 네이처컬렉션 유통망을 통해 아시아를 넘어 글로벌 시장으로 확장.
Featured The Face Shop products in our catalog
242 total products tracked. Top 12 shown, sorted by rating × log(review count).
THE FACE SHOP Designing Eyebrow Pencil Refill 0.3g
THE FACE SHOP Yehwadam Hwansaenggo Ultimate Rejuvenating Ampoule Essence 45ml
THE FACE SHOP Perfume Seed Capsule Body Wash 300ml (EXP:2026.10.29)
THE FACE SHOP Rice Water Bright Mild Facial Cleansing Water 500ml
THE FACE SHOP Rice & Ceramide Moisturizing Toner 150ml
THE FACE SHOP Rice Water Bright Foaming Cleanser 300ml
THE FACE SHOP Rice Water Bright Mild Facial Cleansing Water 500ml (EXP:2026.12.04)
THE FACE SHOP Rice & Ceramide Moisturizing Cream 50ml
THE FACE SHOP Rice Water Bright Vegan Eye Cream 20ml
THE FACE SHOP Rice Water Bright Vegan Serum 30ml (EXP:2026.10.23)
THE FACE SHOP Yehwadam Jeju-Magnolia Pure Brightening Cream 50ml (EXP:2026.11.29)
THE FACE SHOP Inklasting Foundation Slim Fit SPF30 PA++ 30g #N203
Where to buy globally
Search this brand on global K-beauty retailers. Shipping and availability vary by region.
Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.
Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.