drugstore est. 2003 🇰🇷 Korea

The Face Shop · 더페이스샵

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

It is best known for the Rice Water Bright cleansing line, the Natural Sun Eco suncare range, and the Yehwadam premium herbal skincare and ginseng-based anti-aging lines.

Best for

Entry-level and price-conscious shoppers wanting effective K-beauty without committing to premium pricing. Strongest in cleansers, suncare, makeup, sheet masks, skincare.

About The Face Shop

The Face Shop is a South Korean cosmetics brand founded in 2003 and acquired by LG Household & Health Care (LG H&H) in 2010. It is a mass-market, nature-inspired brand sold through standalone stores and the LG-operated Naturecollection retail network, known for affordable skincare, makeup, and natural-ingredient formulations. It became one of Korea's first major "road shop" beauty chains and expanded widely across Asia and global markets.

Featured The Face Shop products in our catalog

101 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2003
Positioning
drugstore
Price range
$5-20
Strongest categories
cleansers · suncare · makeup · sheet masks · skincare
Official site
www.thefaceshop.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.