luxury est. 1997 🇰🇷 Korea

OHUI · 오휘

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for The First Cell Revolution anti-aging serum/essence line, its Ultimate Cover and Age Recovery makeup, and the Day Shield Perfect Sun SPF50+ suncare range.

Best for

Shoppers comfortable spending $80+ per product, looking for heritage Korean herbal formulas with luxury packaging. Strongest in serums, essences, anti-aging skincare, foundation, suncare.

About OHUI

OHUI (오휘) is a South Korean luxury skincare brand launched in 1997 by LG Household & Health Care (LG H&H). Positioned as a science-driven "de-aging" derma house, it is known for anti-aging and brightening formulas built around its proprietary "Micro Aging Science," with flagship lines in serums, foundation, and sun care.

Featured OHUI products in our catalog

62 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
1997
Positioning
luxury
Price range
$40-150
Strongest categories
serums · essences · anti-aging skincare · foundation · suncare
Official site
www.ohui.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.