OHUI (오휘) - K-Beauty Brand Guide

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for The First Cell Revolution anti-aging serum/essence line, its Ultimate Cover and Age Recovery makeup, and the Day Shield Perfect Sun SPF50+ suncare range.

Best for

Shoppers comfortable spending $80+ per product, looking for heritage Korean herbal formulas with luxury packaging. Strongest in serums, essences, anti-aging skincare, foundation, suncare.

What to skip if

Tight budget — drugstore tier (COSRX, Innisfree, Some By Mi) often delivers comparable single-ingredient performance. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.

About OHUI

OHUI (오휘) is a South Korean luxury skincare brand launched in 1997 by LG Household & Health Care (LG H&H). Positioned as a science-driven "de-aging" derma house, it is known for anti-aging and brightening formulas built around its proprietary "Micro Aging Science," with flagship lines in serums, foundation, and sun care.

한국어 설명

오휘(OHUI)는 LG생활건강이 1997년 론칭한 럭셔리 스킨케어 브랜드. 독자 기술 '마이크로 에이징 사이언스'를 앞세운 과학 기반 '디에이징' 더마 하우스로, 안티에이징과 브라이트닝 포뮬러가 강점. 세럼·파운데이션·선케어가 주력 라인.

Featured OHUI products in our catalog

364 total products tracked. Top 12 shown, sorted by rating × log(review count).

[오휘] 오휘 미라클 모이스처 핑크 베리어 에센스 50ml

₩42,180

오휘 [패션플러스][오휘][오휘] 미라클 모이스처 클렌징 오일 150ml

₩15,960

오휘 오휘 포맨 네오필 2종 기획 세트

₩32,940

오휘 오휘 익스트림 브라이트 클렌징 폼 기획세트 160ml + 100ml

₩16,470

오휘 데이쉴드 퍼펙트선 블랙 80ml / 레드 80ml 대용량

₩21,800

오휘 오휘 데이쉴드 퍼펙트 선 블랙 80ml 스페셜 세트

₩24,170

[오휘] 미라클 모이스처 핑크 베리어 에멀전 130ml / 세라마이드 펩타이드 촉촉 로션

₩24,360

[오휘] 데이쉴드 퍼펙트 선 블랙 80ml 스페셜 세트

₩26,680

오휘 오휘 데이쉴드 퍼펙트 선크림 선블랙/레드/톤업/기획세트

₩14,850

오휘 [오휘] 데이쉴드 퍼펙트 선 레드 80ml 스페셜 세트

₩23,330

[오휘] 오휘 포맨 네오필 2종 기획세트 (P003073624)

₩33,990

오휘 (eTV) [오휘] 미라클 모이스처 클렌징 오일 150ml[35907611]

₩18,180

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

YesStyleWorldwide K-beauty marketplace StyleKoreanDirect from Korea, ships globally AmazonAvailable in your region Official sitewww.ohui.com

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded: 1997
Positioning: luxury
Price range: $40-150
Strongest categories: serums · essences · anti-aging skincare · foundation · suncare
Official site: www.ohui.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.