drugstore est. 2000 🇰🇷 Korea

MISSHA

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for the Time Revolution anti-aging line — especially the First Treatment Essence (a fermented yeast essence) and the Night Repair Ampoule — and for its M Perfect Cover BB Cream.

Best for

Entry-level and price-conscious shoppers wanting effective K-beauty without committing to premium pricing. Strongest in essences, ampoules, serums, BB creams, makeup.

About MISSHA

MISSHA is a South Korean cosmetics brand launched in 2000 by Able C&C, originating from the online community "Beautynet." It built its reputation on affordable, accessibility-driven skincare and makeup, popularizing the "dupe" concept with science-backed actives sold at mass-market prices. The brand is widely recognized internationally for its anti-aging skincare line and pioneering BB cream formulas.

Featured MISSHA products in our catalog

144 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2000
Positioning
drugstore
Price range
$8-35
Strongest categories
essences · ampoules · serums · BB creams · makeup
Official site
www.missha.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.