drugstore est. 2000 🇰🇷 Korea
MISSHA
Quick answer
Best known for the Time Revolution anti-aging line — especially the First Treatment Essence (a fermented yeast essence) and the Night Repair Ampoule — and for its M Perfect Cover BB Cream.
Best for
Entry-level and price-conscious shoppers wanting effective K-beauty without committing to premium pricing. Strongest in essences, ampoules, serums, BB creams, makeup.
What to skip if
You want luxury packaging or heritage brand storytelling — Sulwhasoo and similar luxury lines target that. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.
About MISSHA
MISSHA is a South Korean cosmetics brand launched in 2000 by Able C&C, originating from the online community "Beautynet." It built its reputation on affordable, accessibility-driven skincare and makeup, popularizing the "dupe" concept with science-backed actives sold at mass-market prices. The brand is widely recognized internationally for its anti-aging skincare line and pioneering BB cream formulas.
한국어 설명
미샤(MISSHA)는 2000년 에이블씨엔씨가 온라인 커뮤니티 '뷰티넷'을 모태로 론칭한 한국 화장품 브랜드. 검증된 성분을 합리적인 가격에 담는 전략으로 '듀프' 개념을 대중화한 가성비 스킨케어·메이크업의 대표주자. 안티에이징 라인과 BB크림의 선구자로 해외 인지도도 높다.
Featured MISSHA products in our catalog
382 total products tracked. Top 12 shown, sorted by rating × log(review count).
MISSHA All-around Safe Block Soft Finish Sun Milk SPF50+ PA+++ 70ml
MISSHA Modern Shadow Glitter Prism 2g
MISSHA Modern Shadow Shimmer 1.7g
MISSHA Super Off Cleansing Oil Blackhead Off 305ml
MISSHA Smudge Proof Wood Brow
MISSHA Ultra Powerproof Liquid Eyeliner 4g
MISSHA Time Revolution The First Essence 5X 150ml
MISSHA Vita C Plus Ascorbic Acid Brightening Toner 200ml
MISSHA Time Revolution Night Repair Ampoule Cream 5X 50ml
MISSHA Air In Puff 4P
MISSHA Time Revolution Retinol 500 Shot Cream 60ml
MISSHA Time Revolution 500 Shot Galvanic Eye Cream Duo Set 15ml+15ml
Where to buy globally
Search this brand on global K-beauty retailers. Shipping and availability vary by region.
Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.
Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.