Laneige (라네즈) - K-Beauty Brand Guide

Updated May 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Water Sleeping Mask and Lip Sleeping Mask — global crossover hits sold at Sephora and Ulta.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in sleeping-mask, cushion, lip-care.

What to skip if

You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.

About Laneige

Laneige is a long-running Korean skincare brand under Amorepacific, centered on hydration technology — best known for sleeping masks, water-based cushions, and lip sleeping masks that crossed over to global mainstream.

한국어 설명

라네즈는 아모레퍼시픽 산하 장수 한국 브랜드. 보습 기술 중심으로 슬리핑 마스크·워터 쿠션·립 슬리핑 마스크가 글로벌 메인스트림에 진출.

Signature ingredient identity

Hero ingredients

Hyaluronic Acid · 히알루론산

Signature ingredients

Ceramides · 세라마이드 Glycerin · 글리세린

Featured Laneige products in our catalog

690 total products tracked. Top 12 shown, sorted by rating × log(review count).

LANEIGE Lip Sleeping Mask EX 20g #Berry

— ★ 5.0 (Jolse)

LANEIGE 피부관리 저자극 워터뱅크 젠틀 젤 클렌저 250ml

₩25,470

라네즈 옴므 액티브 워터 2종 세트 남자스킨로션 남성화장품세트

₩59,040

라네즈 립 슬리핑 마스크 애플라임 20g + 베리 3g x 2p 세트

₩17,600

라네즈 립 슬리핑 마스크 아사이 망고 스무디 20g

₩80,360

라네즈 래디언씨 비타민 스팟 앰플

₩22,080

라네즈 여름 네오쿠션 더 매트 지성 복합성 피부 전용 15g

₩31,500

[본사직영] 라네즈 크림스킨 옴므올인원 150ml기획세트 /수분보습 남자올인원

₩19,600

라네즈 워터뱅크 블루 히알루로닉 2종 (토너+에멀젼)

₩56,960

라네즈 립 슬리핑 마스크 EX 20g 2개 각질케어 수면팩

₩23,220

[본사직영] 라네즈 new 워터뱅크 크림 50ml+워터뱅크 세럼 50ml 듀오 세트

₩60,900

라네즈 라네즈 단독구성 바운시 앤 펌 슬리핑 마스크 60ml

₩26,000

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

YesStyleWorldwide K-beauty marketplace StyleKoreanDirect from Korea, ships globally AmazonAvailable in your region Official sitewww.laneige.com

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded: 1994
Positioning: mid-tier
Price range: Most products $25–$50
Strongest categories: sleeping-mask · cushion · lip-care
Official site: www.laneige.com

External references

LANEIGE US
Official brand source for hero products and brand positioning.
Laneige
Independent brand background page.
9 Best Korean Skin-Care Brands to Know, According to Vogue | Vogue
Reputable beauty-media source that contextualizes Laneige in K-beauty.

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.

Laneige · 라네즈