Klairs (클레어스) - K-Beauty Brand Guide

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for the Supple Preparation Facial/Unscented Toner, Freshly Juiced Vitamin Drop vitamin C serum, Rich Moist Soothing Cream, and Midnight Blue Calming Cream.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in toners, serums, moisturizers, calming creams, cleansers, exfoliators.

What to skip if

You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.

About Klairs

Klairs (full name "Dear, Klairs") is a South Korean skincare brand launched by Seoul-based Wishcompany. It focuses on simple, minimal-ingredient formulations aimed at sensitive and reactive skin, emphasizing barrier care, hydration, and gentle actives. The brand is widely known internationally for cult-favorite products like its Supple Preparation Toner and Freshly Juiced Vitamin Drop.

Featured Klairs products in our catalog

140 total products tracked. Top 12 shown, sorted by rating × log(review count).

[더블구성] 클레어스 EGF 미드나잇 블루 카밍 크림 60g, 2개 / 아줄렌 진정 수분 쿨링 장벽 개선

₩34,500

올리브영 디어클레어스 EGF 블루드롭 50ml+리락쿠마 파우치

₩43,700

클레어스 프레쉴리 쥬스드 비타민 드롭 35ml, 1개

₩11,260

클레어스 EGF 블루AC 진정 세럼 50ml, 4개

₩66,240

수분보충 [2개SET] 클레어스 영국산 순수 비타민C 항산화 앰플 35ml

₩57,100

클레어스 젠틀 블랙 슈거 페이셜 폴리쉬 110ml, 2개

₩46,900

클레어스 메이플 에너지 인퓨징 세럼 30ml 2개 디어 클레어스 시럽세럼

₩31,500

프레쉴리 쥬스드 비타민 차징 세럼 30ml

₩20,000

디어클레어스 미드나잇 블루 유스 액티베이팅 드롭 EGF 앰플 20mL

₩24,940

클레어스 리치 모이스트 수딩 크림 80ml, 2개

₩28,500

클레어스 블루 유스 액티베이팅 드롭 20ml 기획 1개

₩30,500

클레어스 블루 유스 액티베이팅 드롭 20ml 기획 2개

₩60,000

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

YesStyleWorldwide K-beauty marketplace StyleKoreanDirect from Korea, ships globally StylevanaAsian beauty, global shipping AmazonAvailable in your region Official sitewww.klairs.com

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded: 2010
Positioning: mid-tier
Price range: $15-30
Strongest categories: toners · serums · moisturizers · calming creams · cleansers · exfoliators
Official site: www.klairs.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.