mid-tier est. 2010 🇰🇷 Korea

Klairs · 클레어스

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for the Supple Preparation Facial/Unscented Toner, Freshly Juiced Vitamin Drop vitamin C serum, Rich Moist Soothing Cream, and Midnight Blue Calming Cream.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in toners, serums, moisturizers, calming creams, cleansers, exfoliators.

About Klairs

Klairs (full name "Dear, Klairs") is a South Korean skincare brand launched by Seoul-based Wishcompany. It focuses on simple, minimal-ingredient formulations aimed at sensitive and reactive skin, emphasizing barrier care, hydration, and gentle actives. The brand is widely known internationally for cult-favorite products like its Supple Preparation Toner and Freshly Juiced Vitamin Drop.

한국어 설명

클레어스(Dear, Klairs)는 서울 기반 위시컴퍼니가 전개하는 스킨케어 브랜드. 민감성·예민 피부를 겨냥한 미니멀 성분 처방으로 장벽 케어와 보습, 순한 액티브에 집중. Supple Preparation 토너와 Freshly Juiced Vitamin Drop으로 해외에서 컬트적 인지도를 쌓은 브랜드.

Featured Klairs products in our catalog

50 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2010
Positioning
mid-tier
Price range
$15-30
Strongest categories
toners · serums · moisturizers · calming creams · cleansers · exfoliators
Official site
www.klairs.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.