drugstore est. 2011 🇰🇷 Korea

Holika Holika · 홀리카홀리카

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for its Pig-Nose Clear Black Head pore strips, Aqua Petit Jelly BB cream, Good Cera (Gudcera) ceramide skincare line, and glittery eye makeup such as its Jewel-Light and metal glitter shadows.

Best for

Entry-level and price-conscious shoppers wanting effective K-beauty without committing to premium pricing. Strongest in BB creams, suncare, moisturizers, pore care, eye makeup, sheet masks.

About Holika Holika

Holika Holika is a South Korean cosmetics brand launched in 2011 by Enprani, known for affordable, playfully themed skincare and color makeup aimed at younger consumers. It became widely recognized abroad for novelty-format products and Instagram-friendly packaging, including its Pig-Nose blackhead clear strips, character collaborations, and the Aqua Petit Jelly BB cream. The brand operates in the accessible mass-market tier and is distributed globally through retailers and online channels.

한국어 설명

홀리카홀리카는 엔프라니가 2011년 선보인 매스마켓 스킨케어·색조 브랜드. 합리적인 가격과 위트 있는 콘셉트로 젊은 층을 겨냥하며, 돼지코팩과 캐릭터 컬래버, 아쿠아 쁘띠 젤리 BB 등 SNS 감성의 이색 제품으로 해외에서도 인지도를 쌓았다. 글로벌 리테일러와 온라인 채널을 통해 유통 중.

Featured Holika Holika products in our catalog

54 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2011
Positioning
drugstore
Price range
$5-20
Strongest categories
BB creams · suncare · moisturizers · pore care · eye makeup · sheet masks
Official site
www.holikaholika.co.kr

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.