drugstore est. 2011 🇰🇷 Korea

Holika Holika · 홀리카홀리카

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for its Pig-Nose Clear Black Head pore strips, Aqua Petit Jelly BB cream, Good Cera (Gudcera) ceramide skincare line, and glittery eye makeup such as its Jewel-Light and metal glitter shadows.

Best for

Entry-level and price-conscious shoppers wanting effective K-beauty without committing to premium pricing. Strongest in BB creams, suncare, moisturizers, pore care, eye makeup, sheet masks.

About Holika Holika

Holika Holika is a South Korean cosmetics brand launched in 2011 by Enprani, known for affordable, playfully themed skincare and color makeup aimed at younger consumers. It became widely recognized abroad for novelty-format products and Instagram-friendly packaging, including its Pig-Nose blackhead clear strips, character collaborations, and the Aqua Petit Jelly BB cream. The brand operates in the accessible mass-market tier and is distributed globally through retailers and online channels.

Featured Holika Holika products in our catalog

51 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2011
Positioning
drugstore
Price range
$5-20
Strongest categories
BB creams · suncare · moisturizers · pore care · eye makeup · sheet masks
Official site
www.holikaholika.co.kr

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.