luxury est. 1995 🇰🇷 Korea
HERA · 헤라
Quick answer
HERA is best known for its Black Cushion foundation and Sensual line of lip products (including the Sensual Nude Balm and Sensual Powder Matte lipsticks), along with its UV Mist Cushion and CC sun-protection bases.
Best for
Shoppers comfortable spending $80+ per product, looking for heritage Korean herbal formulas with luxury packaging. Strongest in cushion foundation, base makeup, lip makeup, suncare, color cosmetics.
What to skip if
Tight budget — drugstore tier (COSRX, Innisfree, Some By Mi) often delivers comparable single-ingredient performance. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.
About HERA
HERA is a South Korean luxury cosmetics brand launched by Amorepacific in 1995, positioned as a sophisticated, urban-modern house alongside Sulwhasoo in the group's prestige tier. It is best known for high-coverage base makeup and complexion products, particularly its cushion foundations, and for color cosmetics endorsed through high-profile celebrity associations. The brand blends skincare and makeup with a focus on radiant, long-wear finishes tailored to Korean and Asian skin tones.
Featured HERA products in our catalog
153 total products tracked. Top 12 shown, sorted by rating × log(review count).
NEW 코렉팅 베이스 유브이 프로텍터 SPF 50+ PA++++
헤라 센슈얼 누드 밤 3.5g 리뉴얼 신형 립밤 보습 데일리 메이크업
헤라 NEW 센슈얼 누드 밤 3.5g 279호 무디
헤라 유브이 프로텍터 씨씨 내츄럴 50ml(SPF50+), 1개
21C1 리플렉션 스킹 로우 파운데이션 한국 화장품 데파 코스 액체
헤라 센슈얼 누드 글로스 제니 립스틱 틴트
헤라 에이지 어웨이 콜라제닉 아이크림 25ml, 1개
헤라 블랙 톤업 선쿠션 15g, 1개
![[NEW 컬러] 헤라 센슈얼 파우더 매트 리퀴드 5g](https://shopping-phinf.pstatic.net/main_8382501/83825014929.9.jpg)
[NEW 컬러] 헤라 센슈얼 파우더 매트 리퀴드 5g
NEW 헤라 센슈얼 누드글로스 5g 란제리 체리쉬
NEW헤라UV 유브이 프로텍터 톤업50ML(본품) SPF50+
헤라 센슈얼 누드 립글로스 란제리 422
Where to buy globally
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Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.