luxury est. 1995 🇰🇷 Korea
HERA · 헤라
Quick answer
HERA is best known for its Black Cushion foundation and Sensual line of lip products (including the Sensual Nude Balm and Sensual Powder Matte lipsticks), along with its UV Mist Cushion and CC sun-protection bases.
Best for
Shoppers comfortable spending $80+ per product, looking for heritage Korean herbal formulas with luxury packaging. Strongest in cushion foundation, base makeup, lip makeup, suncare, color cosmetics.
What to skip if
Tight budget — drugstore tier (COSRX, Innisfree, Some By Mi) often delivers comparable single-ingredient performance. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.
About HERA
HERA is a South Korean luxury cosmetics brand launched by Amorepacific in 1995, positioned as a sophisticated, urban-modern house alongside Sulwhasoo in the group's prestige tier. It is best known for high-coverage base makeup and complexion products, particularly its cushion foundations, and for color cosmetics endorsed through high-profile celebrity associations. The brand blends skincare and makeup with a focus on radiant, long-wear finishes tailored to Korean and Asian skin tones.
한국어 설명
헤라는 아모레퍼시픽이 1995년 론칭한 럭셔리 코스메틱 브랜드. 설화수와 함께 그룹 프레스티지 라인을 이루며, 도시적이고 모던한 무드와 톱스타 모델 기용으로 각인된 메이크업 하우스. 한국·아시아 피부 톤에 맞춘 광채와 고지속력 베이스 메이크업이 강점.
Featured HERA products in our catalog
879 total products tracked. Top 12 shown, sorted by rating × log(review count).
헤라 NEW 컴피 컨디셔닝 에센스 150ml, 1개
헤라 레티놀 쓰리엑스 리프팅 세럼 25ml, 1개
NEW 헤라 코렉팅 베이스 UV 프로텍터 35ml SPF 50+ PA++++
헤라 선메이트 레포츠 프로 선크림 140ml 세트
헤라 쿼드 아이 컬러 섀도우 9g(아이섀도우 팔레트)
헤라 에어리 파우더 프라이머 8.5g x2SET (AD)
헤라 블랙쿠션 파운데이션 리필 2종 증정 세트
헤라 에어리 파우더 프라이머 8.5g 1개
헤라 블랙 쿠션 리필 SPF34 1개, 21N1, 15g
보리보리/헤라 에이지 어웨이 에스테틱 스킨 로션 크림 3종 기획
헤라 리프레싱 클렌징 폼 310g (160g+50gx3개입) 세트 멜라솔브 폼 리뉴얼
 헤라 블랙 쿠션 파운데이션15g(SPF34) (본품](https://shopping-phinf.pstatic.net/main_6075395/60753952359.jpg)
[하프클럽/셀러허브_뷰티](신형) 헤라 블랙 쿠션 파운데이션15g(SPF34) (본품
Where to buy globally
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Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.