mid-tier est. 2003 🇰🇷 Korea

Hanyul · 한율

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Hanyul is best known for its Pure Artemisia (Eorin Ssuk / 어린쑥) hydrating and soothing line — including the Watery Calming Cream and Toner — and its Optimizing Yuja (Moonlight Citron / 달빛유자) sleeping mask and brightening collection.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in moisturizers, toners, sleeping masks, serums, cleansers.

About Hanyul

Hanyul is a South Korean skincare brand launched by Amorepacific in 2003, built around traditional Korean botanical remedies passed down through generations of Korean women. It formulates with native Korean plants and grains such as artemisia (mugwort), yuja (citron), rice, and brown pine, blending heritage ingredients with modern technology. The brand is positioned as accessible, naturalist skincare focused on hydration, soothing, and barrier care.

Featured Hanyul products in our catalog

53 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2003
Positioning
mid-tier
Price range
$15-35
Strongest categories
moisturizers · toners · sleeping masks · serums · cleansers
Official site
www.apgroup.com/int/en/brands/hanyul.html

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.