Espoir (에스쁘아) - K-Beauty Brand Guide

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for its Pro Tailor Foundation and cushion lines (notably the Pro Tailor Be Velvet and Be Glow cushions), the No Wear lipstick range, and complexion products like its strobing/glow highlighters.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in foundation, cushion foundation, lipstick, highlighter, eyeshadow palettes, color makeup.

What to skip if

You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.

About Espoir

Espoir is a South Korean color-cosmetics brand owned by Amorepacific, established as a dedicated makeup label in 2006 and spun off into an independent company in 2015. It positions itself as a professional, artist-grade makeup brand and is best known for base products and complexion makeup rather than skincare. The brand is widely distributed in Korea through its own stores, Olive Young, and Amorepacific channels.

Featured Espoir products in our catalog

51 total products tracked. Top 12 shown, sorted by rating × log(review count).

[에스쁘아] 더브로우 컬러 픽싱 카라 더브로우 픽싱카라

₩15,840

에스쁘아 스트로빙 하이라이터 씨쉘

₩23,710

[에스쁘아] [나잇 아웃 출시] 노웨어 립스틱 바밍글로우 바밍글로우

₩18,720

에스쁘아 프로 테일러 파운데이션 비 벨벳(SPF22) 탠, 30ml

₩29,770

에스쁘아 노웨어 립스틱 바밍 글로우 애쉬메이플, 3g

₩19,670

[플럼핑/오버립] 에스쁘아 플럼피즈 오버립 펜슬 0.4g

₩16,000

[*1등 글로우립] 에스쁘아 노웨어 립스틱 바밍 글로우 3g 17 colors

₩18,900

에스쁘아 플럼피즈 오버립 펜슬 0.4g 2개

₩26,000

에스쁘아 워터 스플래쉬 선세럼 50ml(SPF50+), 2개

₩21,830

에스쁘아 꾸뛰르 립 틴트 블러 벨벳 5.5g

₩900

에스쁘아 플럼피즈 오버립 펜슬 0.4g

₩17,000

[에스쁘아] 플럼피즈 오버립 펜슬

₩20,000

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

YesStyleWorldwide K-beauty marketplace StyleKoreanDirect from Korea, ships globally StylevanaAsian beauty, global shipping AmazonAvailable in your region Official sitewww.espoir.com

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded: 2006
Positioning: mid-tier
Price range: $15-35
Strongest categories: foundation · cushion foundation · lipstick · highlighter · eyeshadow palettes · color makeup
Official site: www.espoir.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.