Espoir (에스쁘아) - K-Beauty Brand Guide

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for its Pro Tailor Foundation and cushion lines (notably the Pro Tailor Be Velvet and Be Glow cushions), the No Wear lipstick range, and complexion products like its strobing/glow highlighters.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in foundation, cushion foundation, lipstick, highlighter, eyeshadow palettes, color makeup.

What to skip if

You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.

About Espoir

Espoir is a South Korean color-cosmetics brand owned by Amorepacific, established as a dedicated makeup label in 2006 and spun off into an independent company in 2015. It positions itself as a professional, artist-grade makeup brand and is best known for base products and complexion makeup rather than skincare. The brand is widely distributed in Korea through its own stores, Olive Young, and Amorepacific channels.

한국어 설명

에스쁘아는 아모레퍼시픽 계열의 색조 전문 브랜드. 2006년 메이크업 전문 레이블로 출발해 2015년 독립 법인으로 분사했다. '프로 아티스트급 메이크업'을 표방하며 스킨케어보다 베이스·피부 표현 메이크업에 강점. 자사 매장과 올리브영, 아모레퍼시픽 채널을 통해 국내에 폭넓게 유통.

Featured Espoir products in our catalog

47 total products tracked. Top 12 shown, sorted by rating × log(review count).

에스쁘아 비벨벳 파운데이션 SPF22/PA++

₩29,400

에스쁘아 워터스플래쉬 선세럼 기획세트 SPF50+/PA+++

₩26,000

에스쁘아 꾸뛰르 립틴트 블러 벨벳 세레나데 5.5g 1개

₩28,700

[에스쁘아] 꾸뛰르 립틴트 블러벨벳

₩11,000

NEW 에스쁘아 베어 글로우 립밤 3g

₩19,500

[에스쁘아] 플럼피즈 오버립 펜슬

₩18,750

에스쁘아 비글로우 파운데이션 30g(SPF27)

₩28,310

에스쁘아 NEW 비벨벳 커버 쿠션 리필 SPF42 PA++ 13g x 2개 SET

₩26,600

에스쁘아 NEW 비벨벳 커버 쿠션 리필 13g SPF42 PA++

₩14,250

에스쁘아 [디즈니에디션] 아이 코어 팔레트 기획세트

₩27,000

에스쁘아 꾸뛰르 립틴트 글레이즈 핑키로우키 4g x3개

₩34,600

espoir Super Soft Face Brush | OLIVE YOUNG Global

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Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

YesStyleWorldwide K-beauty marketplace StyleKoreanDirect from Korea, ships globally AmazonAvailable in your region Official sitewww.espoir.com

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded: 2006
Positioning: mid-tier
Price range: $15-35
Strongest categories: foundation · cushion foundation · lipstick · highlighter · eyeshadow palettes · color makeup
Official site: www.espoir.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.