CLIO (클리오) - K-Beauty Brand Guide

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for the Pro Eye Palette, the Kill Cover high-coverage foundation/cushion line, and the Kill Brow Tattoo long-lasting brow pen.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in eyeshadow palettes, foundation, cushion, eyeliner, eyebrow makeup, lip makeup.

What to skip if

You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.

About CLIO

CLIO is a South Korean color cosmetics brand founded in 1993 and operated by Clio Cosmetics Co., Ltd. It is a mass-market makeup specialist best known for its eye makeup and long-wear base products, with the Pro Eye Palette and Kill Cover foundation line among its signature hero items. CLIO also operates sister lines including Peripera, Goodal, and Clio Professional.

Featured CLIO products in our catalog

77 total products tracked. Top 12 shown, sorted by rating × log(review count).

[NEW 컬러추가] 클리오 프로 아이 팔레트 에어 0.6gx12

₩26,400

NEW 클리오 올 뉴 마그넷 팩트 본품(케이스랜덤)/최신상 21호 1개

₩20,420

클리오 킬브로우 듀얼 타투펜 기획세트 타투펜+리무버펜 구성

₩11,720

클리오 클리오 킬 브로우 듀얼 타투 펜 기획 세트 (타투펜+리무버펜)

₩10,270

킬브로우 듀얼 타투 펜 기획세트 [본품+리무버펜 구성]

₩14,000

클리오 멜라케어 듀얼 톤업 선크림 40ml(SPF50+), 1개

₩11,800

[2EA]클리오킬브로우 듀얼 타투펜

₩25,200

클리오 킬 브로우 듀얼 타투 펜 라이트 브라운

₩16,200

클리오 볼륨메이트 틴트 109 더스티 모브

₩12,600

[2EA] 클리오 크리스탈 글램 틴트 (3.4gX2)

₩25,400

[NEW컬러 출시] 클리오 벨벳 립 펜슬 기획세트 [본품+샤프너 구성] 1.45g

₩10,080

클리오 벨벳 립 펜슬 기획세트[단품+샤프너]

₩9,810

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

YesStyleWorldwide K-beauty marketplace StyleKoreanDirect from Korea, ships globally StylevanaAsian beauty, global shipping AmazonAvailable in your region Official sitewww.clubclio.com

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded: 1993
Positioning: mid-tier
Price range: $15-30
Strongest categories: eyeshadow palettes · foundation · cushion · eyeliner · eyebrow makeup · lip makeup
Official site: www.clubclio.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.