mid-tier est. 1993 🇰🇷 Korea

CLIO · 클리오

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for the Pro Eye Palette, the Kill Cover high-coverage foundation/cushion line, and the Kill Brow Tattoo long-lasting brow pen.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in eyeshadow palettes, foundation, cushion, eyeliner, eyebrow makeup, lip makeup.

About CLIO

CLIO is a South Korean color cosmetics brand founded in 1993 and operated by Clio Cosmetics Co., Ltd. It is a mass-market makeup specialist best known for its eye makeup and long-wear base products, with the Pro Eye Palette and Kill Cover foundation line among its signature hero items. CLIO also operates sister lines including Peripera, Goodal, and Clio Professional.

한국어 설명

클리오는 1993년 설립된 한국 색조 메이크업 전문 브랜드. 아이 메이크업과 롱웨어 베이스에 강하며, 프로 아이 팔레트와 킬커버 파운데이션 라인이 시그니처. 페리페라, 구달, 클리오 프로페셔널 등 자매 라인도 함께 운영.

Featured CLIO products in our catalog

98 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
1993
Positioning
mid-tier
Price range
$15-30
Strongest categories
eyeshadow palettes · foundation · cushion · eyeliner · eyebrow makeup · lip makeup
Official site
www.clubclio.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.