mid-tier est. 2015 🇰🇷 Korea

Centellian24 · 센텔리안24

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for the Madeca Cream line (including Madeca Cream Time Reverse) and its Centella asiatica/TECA barrier-repair technology, with a newer Madeca PDRN serum and derma mask lineup.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in creams, serums, essences, sheet masks, suncare.

About Centellian24

Centellian24 is a South Korean derma-cosmetic brand launched in 2015 by Dongkook Pharmaceutical, the maker of the Madecassol wound-healing ointment, leveraging the company's decades of Centella asiatica expertise. It is best known for the Madeca Cream line, a barrier-repair and anti-aging moisturizer that has sold tens of millions of units in Korea. The brand's products are built around TECA (Titrated Extract of Centella Asiatica) and proprietary extraction technology, positioning it as a pharmaceutical-backed mass-prestige skincare brand.

Featured Centellian24 products in our catalog

94 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2015
Positioning
mid-tier
Price range
$15-35
Strongest categories
creams · serums · essences · sheet masks · suncare
Official site
centellian24.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.