mid-tier est. 2010 🇰🇷 Korea trending 2023
Beauty of Joseon · 조선미녀
Quick answer
Relief Sun Rice + Probiotics SPF50+ — viral K-sunscreen praised for no white cast.
Best for
K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in sunscreen, essence, serum.
What to skip if
You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.
About Beauty of Joseon
Beauty of Joseon (조선미녀) draws on traditional Korean herbal medicine, reframing modern K-beauty formulas around rice, propolis, ginseng, and other heritage ingredients. Strong international growth via TikTok 2022–2024.
한국어 설명
조선미녀는 전통 한국 한방의 약재 (쌀·프로폴리스·인삼·적응원 성분)를 현대 K-뷰티 포뮬레이션으로 재해석하는 브랜드. 2022~2024 TikTok에서 글로벌 폭발 성장.
Signature ingredient identity
Hero ingredients
Signature ingredients
Often associated
Related answer guides
- Beauty of Joseon: Brand Guide and Top Picks A Korean-source Beauty of Joseon guide with a verified Naver Shopping sunscreen pick, price, specs, and buying advice.
- COSRX vs Beauty of Joseon: Where Beginners Should Start A beginner-focused COSRX vs Beauty of Joseon guide using Korean shopping context, prices, and routine fit.
Where to buy globally
Search this brand on global K-beauty retailers. Shipping and availability vary by region.
Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.
External references
- About Us | Beauty of Joseon
Official brand source for Hanbang-inspired positioning.
- How Are Consumers Spending in 2025? | Vogue
Reputable industry source covering Beauty of Joseon's consumer momentum.
- I Tried Every Single Beauty of Joseon Skincare Product-These 6 Are the Best | Marie Claire
Reputable beauty-media product feature for hero-product context.
Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.