mid-tier est. 2005 🇰🇷 Korea

Banila Co · 바닐라코

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Best known for the Clean It Zero Cleansing Balm line and its Covericious base-makeup range, including the Power Fit Concealer and Prime Primer.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in cleansing balms, makeup removers, primers, concealers, base makeup.

About Banila Co

Banila Co is a South Korean cosmetics brand launched in 2005, known for blending color makeup with skincare-driven formulas. It gained global recognition through its Clean It Zero cleansing balm, one of the most widely sold K-beauty makeup removers. The brand spans both base makeup and cleansing categories at an accessible mid-tier price point.

Featured Banila Co products in our catalog

90 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2005
Positioning
mid-tier
Price range
$12-25
Strongest categories
cleansing balms · makeup removers · primers · concealers · base makeup
Official site
www.banilaco.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.