mid-tier est. 2018 🇰🇷 Korea trending 2023
Anua · 아누아
Quick answer
Heartleaf 77% Soothing Toner — barrier-soothing toner that scaled globally including Sephora retail.
Best for
K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in toner, cleansing-oil, serum.
What to skip if
You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.
About Anua
Anua is a Korean indie brand centered on heartleaf (어성초) — best-known for hydrating toners and oil cleansers that target oily, breakout-prone, and sensitive skin with botanical-led formulas.
한국어 설명
아누아는 어성초 중심의 한국 인디 브랜드. 지성·트러블·민감 피부를 식물 성분 중심으로 케어. 보습 토너와 클렌징 오일이 시그니처.
Signature ingredient identity
Hero ingredients
Signature ingredients
Featured Anua products in our catalog
622 total products tracked. Top 12 shown, sorted by rating × log(review count).
Anua 7 Rice Ceramide Hydrating Barrier Serum 50ml
Anua BHA 2% Gentle Exfoliating Toner 150ml
Anua Niacinamide 10 TXA 4 Serum 30ml
Anua 8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser 150ml
Anua Rice 70 Glow Milky Toner 150ml
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum 30ml
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam 150ml
Anua Azelaic 10 Hyaluron Redness Soothing Pad 230ml (90ea)
Anua Peach 77% Niacin Enriched Cream 50ml
Anua HEARTLEAF 77% SOOTHING TONER 40ml
Anua Heartleaf 70% Daily Lotion 200ml
Anua Nano Retinol 0.3% + Niacin Renewing Serum 30ml
Where to buy globally
Search this brand on global K-beauty retailers. Shipping and availability vary by region.
Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.
External references
- About | Anua
Official brand source for positioning and product philosophy.
- The Best Korean Skincare Products of 2025 | Vogue
Reputable beauty-media source mentioning Anua among notable K-beauty products.
- The 19 Best Korean Skin-Care Products for Acne | Allure
Reputable beauty-media source featuring Anua Heartleaf toner in acne-prone context.
Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.