Amuse (어뮤즈) - K-Beauty Brand Guide

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

It is best known for its Dew Tint and Jelly-Fit/Dew Jelly lip and cheek products, the Dew Jelly Master Cushion, and its dewy base line such as the Dew Wear Foundation.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in lip tints, lip oils, cushion foundation, foundation, blush, color cosmetics.

What to skip if

You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.

About Amuse

Amuse (어뮤즈) is a South Korean color cosmetics brand founded in 2018 and known as one of Korea's first vegan-certified makeup brands, with formulations certified by The Vegan Society. It is best recognized for dewy, lightweight base makeup and juicy, glossy lip products that deliver a fresh, natural-looking finish. The brand positions itself around clean, vegan beauty and gained strong popularity among younger consumers in Korea and across Asia.

Featured Amuse products in our catalog

50 total products tracked. Top 12 shown, sorted by rating × log(review count).

[유통기한 임박건] 어뮤즈 듀 웨어 파운데이션 35ml 리필 03호 허니

₩9,900

어뮤즈 아이 컬러 팔레트 (0.19oz/0.6gx9)

₩25,900

[5월 네이버PICK] 어뮤즈 듀 젤리 마스터 쿠션 리필x2개, 1.5 내추럴, 15g

₩27,900

어뮤즈 듀 웨어 파운데이션 본품 35ml SPF50+ PA++++

₩30,600

AMUSE 세라믹 백진주쌀 미스트 앤 픽서 80ml 2개 광채 고정

₩30,000

어뮤즈 바나나 립 오일 미니 트리오 세트 3mlx3ea

₩22,900

어뮤즈 립 스머져 0.5g 1개

₩7,990

어뮤즈 젤핏 틴트 듀오 세트(3.5gx2ea)

₩29,900

어뮤즈 듀 웨어 파운데이션 35ml 본품 - 듀웨어 촉촉 지속력 밀착 커버

₩18,200

어뮤즈 베베 틴트 3.8g

₩16,000

어뮤즈 베베 틴트 듀오 세트(3.8gx2ea)

₩29,900

어뮤즈 베베 틴트 05 누드 펌킨

₩11,990

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

YesStyleWorldwide K-beauty marketplace StyleKoreanDirect from Korea, ships globally StylevanaAsian beauty, global shipping AmazonAvailable in your region Official siteamusemakeup.com

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded: 2018
Positioning: mid-tier
Price range: $12-25
Strongest categories: lip tints · lip oils · cushion foundation · foundation · blush · color cosmetics
Official site: amusemakeup.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.