mid-tier est. 2018 🇰🇷 Korea

Amuse · 어뮤즈

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

It is best known for its Dew Tint and Jelly-Fit/Dew Jelly lip and cheek products, the Dew Jelly Master Cushion, and its dewy base line such as the Dew Wear Foundation.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in lip tints, lip oils, cushion foundation, foundation, blush, color cosmetics.

About Amuse

Amuse (어뮤즈) is a South Korean color cosmetics brand founded in 2018 and known as one of Korea's first vegan-certified makeup brands, with formulations certified by The Vegan Society. It is best recognized for dewy, lightweight base makeup and juicy, glossy lip products that deliver a fresh, natural-looking finish. The brand positions itself around clean, vegan beauty and gained strong popularity among younger consumers in Korea and across Asia.

한국어 설명

어뮤즈(Amuse)는 2018년 론칭한 한국 색조 브랜드. The Vegan Society 인증을 받은 국내 첫 비건 메이크업 브랜드 중 하나로, 촉촉하고 가벼운 베이스와 쥬시한 글로시 립이 강점. 클린 비건 뷰티를 표방하며 한국과 아시아의 젊은 층에서 큰 인기.

Featured Amuse products in our catalog

42 total products tracked. Top 12 shown, sorted by rating × log(review count).

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded
2018
Positioning
mid-tier
Price range
$12-25
Strongest categories
lip tints · lip oils · cushion foundation · foundation · blush · color cosmetics
Official site
amusemakeup.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.