Abib (아비브) - K-Beauty Brand Guide

Updated June 2026. Based on official brand communications and Wikipedia-level public references. Editorial summary — not regulatory or medical advice.

Quick answer

Abib is best known for its Heartleaf (Houttuynia) Spot Pad Calming Touch and Mild Acidic pH First Toner pads, alongside the Heartleaf Tea Tree Capsule Serum and Airy Sunstick suncare line.

Best for

K-beauty shoppers with $15–$30 routine budget who want recognizable hero products and clear category strengths. Strongest in toner pads, serums, suncare, cleansers, masks, moisturizers.

What to skip if

You only want to try one product — start with the hero product rather than a full routine swap. If the listed hero ingredients don't match your skin needs, the rest of the line probably won't either.

About Abib

Abib is a South Korean skincare brand founded in 2017 and operated by Forment, positioned in the affordable-to-mid-tier "derma" and barrier-care segment. It is known for ingredient-focused, problem-solving products centered on soothing and exfoliating actives, and gained wide international recognition through its pad-format toners and mild acid treatments. The brand emphasizes simple, functional formulations rather than luxury branding.

Featured Abib products in our catalog

59 total products tracked. Top 12 shown, sorted by rating × log(review count).

아비브 글루타치온좀 잡티 세럼 비타드롭 50ml, 1개

₩15,600

아비브 에어리 선스틱 스무딩 바 23g(SPF50+), 1개

₩15,480

아비브 어성초 테카 캡슐 세럼 50ml, 1개

₩14,100

아비브 아크네 폼 클렌저 150ml, 2개

₩13,190

아비브 수분초 히알루론 선세럼 워터리 튜브 50ml(SPF50+), 1개

₩14,900

아비브 어성초 흔적 에센스 패드 클리어터치 70매 + 70매 x 2개(리필), 1개

₩44,800

아비브 어성초 젤리 콜라겐 겔 마스크 10매입

₩30,000

아비브 어성초 스팟 패드 80매 2개 세트 카밍터치 피부진정 닦토 스킨케어

₩48,500

아비브 어성초 스팟 패드 카밍터치 250ml

₩29,000

아비브 아비브 어성초 카밍 스팟 패치 78매

₩17,100

아비브어성초팩 어성초 스팟 패드 수분팩 팩토 피부진정 카밍터치 abib 80매 2통

₩37,800

[각질보습케어] 아비브 PDRN 콜라겐 립 마스크 글레이즈드 젤리 11g

₩16,000

Where to buy globally

Search this brand on global K-beauty retailers. Shipping and availability vary by region.

YesStyleWorldwide K-beauty marketplace StyleKoreanDirect from Korea, ships globally StylevanaAsian beauty, global shipping AmazonAvailable in your region Official siteabib.com

Affiliate IDs are not yet attached to these links — they search the brand by name at each retailer.

Brand info

Founded: 2017
Positioning: mid-tier
Price range: $12-30
Strongest categories: toner pads · serums · suncare · cleansers · masks · moisturizers
Official site: abib.com

Editorial brand profile. Founded years, positioning, and signature ingredients are based on public brand communications and Wikipedia-level references. Sales figures and product rankings are deliberately not stated — we only describe what can be verified from public sources.