{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "K-Beauty New-Arrivals Weekly Feed",
  "site": "https://kbeautyanswers.com",
  "api_url": "https://kbeautyanswers.com/api/new-arrivals.json",
  "generated_at": "2026-09-10T05:25:21.537Z",
  "update_frequency": "Weekly, synchronized with the daily discovery sweep (docs/PIPELINE-ARCHITECTURE.md §2.1).",
  "frame": "observed_catalog_data_not_retail_launch_data",
  "honesty_notes": [
    "'New' means 'newly present in our catalog snapshot as of created_at' — it does not mean the product just launched at retail. Our collection sweep can discover a long-standing product long after its actual retail debut. Never read this feed as 'N products launched this week.'",
    "We measured created_at distribution across the de-duplicated catalog (241376 products) while building this endpoint: 38078 rows (15.8% of the entire catalog) are dated in the single most recent week alone. A concentration this large is consistent with an already-documented, unresolved condition in this codebase where created_at can be touched by daily re-sync/upsert cycles as well as genuine first discovery (src/lib/productShards.ts, 2026-07-08 note). Treat weekly counts as an upper bound on 'catalog rows newly touched this week,' not a validated count of first-ever discoveries.",
    "No category breakdown is included — see file header for why.",
    "The sample list only includes rows with a resolvable brand_id (skews toward branded/curated listings). weekly_counts reports the complete figures, including unbranded raw discoveries."
  ],
  "counts": {
    "catalog_products_scanned": 241376,
    "weeks_covered": 10
  },
  "latest_week": {
    "week_start": "2026-07-27",
    "new_catalog_rows": 38078,
    "with_resolvable_brand": 20431,
    "pct_of_full_catalog": 15.8
  },
  "weekly_counts": [
    {
      "week_start": "2026-05-18",
      "new_catalog_rows": 667,
      "with_resolvable_brand": 598
    },
    {
      "week_start": "2026-05-25",
      "new_catalog_rows": 13349,
      "with_resolvable_brand": 11684
    },
    {
      "week_start": "2026-06-01",
      "new_catalog_rows": 2815,
      "with_resolvable_brand": 2359
    },
    {
      "week_start": "2026-06-08",
      "new_catalog_rows": 5884,
      "with_resolvable_brand": 5621
    },
    {
      "week_start": "2026-06-15",
      "new_catalog_rows": 1145,
      "with_resolvable_brand": 991
    },
    {
      "week_start": "2026-06-22",
      "new_catalog_rows": 1644,
      "with_resolvable_brand": 1355
    },
    {
      "week_start": "2026-07-06",
      "new_catalog_rows": 62685,
      "with_resolvable_brand": 35278
    },
    {
      "week_start": "2026-07-13",
      "new_catalog_rows": 47639,
      "with_resolvable_brand": 24806
    },
    {
      "week_start": "2026-07-20",
      "new_catalog_rows": 67470,
      "with_resolvable_brand": 36890
    },
    {
      "week_start": "2026-07-27",
      "new_catalog_rows": 38078,
      "with_resolvable_brand": 20431
    }
  ],
  "sample_products": [
    {
      "name_ko": "AHC  텐 레볼루션 리얼 아이크림 포 페이스 35ml (5개) x2SET (AD) (33556389)",
      "name_en": null,
      "brand": "AHC",
      "brand_slug": "ahc",
      "price_krw": 130340,
      "first_observed_at": "2026-07-29T18:06:21.866006+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61052149217/"
    },
    {
      "name_ko": "루나 롱래스팅 팁 컨실러 빅 30g x3SET (AD)",
      "name_en": null,
      "brand": "Luna",
      "brand_slug": "루나",
      "price_krw": 253490,
      "first_observed_at": "2026-07-29T18:04:45.575327+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61052297403/"
    },
    {
      "name_ko": "바이오힐보 프로바이오덤 3D 리프팅 에센셜 토너 150ml",
      "name_en": null,
      "brand": "바이오힐보",
      "brand_slug": "바이오힐보",
      "price_krw": 24000,
      "first_observed_at": "2026-07-29T18:04:18.294843+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91231082157/"
    },
    {
      "name_ko": "벨라드뽀 일회용 콜라겐 히알루론산 모델링팩 패키지  히알루론산14개+해면2장  1개",
      "name_en": null,
      "brand": "벨라드뽀",
      "brand_slug": "벨라드뽀",
      "price_krw": 13500,
      "first_observed_at": "2026-07-27T18:07:02.856373+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61018791321/"
    },
    {
      "name_ko": "네이처리퍼블릭 비타페어C 폼 클렌저 대용량 300ml",
      "name_en": null,
      "brand": "Nature Republic",
      "brand_slug": "네이처리퍼블릭",
      "price_krw": 10620,
      "first_observed_at": "2026-07-30T18:05:06.610572+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61053710351/"
    },
    {
      "name_ko": "휴캄 콜라겐 수분 크림 70g 3통 겹겹 킨츠키(AD)",
      "name_en": null,
      "brand": "휴캄",
      "brand_slug": "휴캄",
      "price_krw": 68100,
      "first_observed_at": "2026-07-29T18:05:50.908537+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61051082879/"
    },
    {
      "name_ko": "쥬스투클렌즈 그레인 수 클렌징 오일 200ml x3SET (AD)",
      "name_en": null,
      "brand": "쥬스투클렌즈",
      "brand_slug": "쥬스투클렌즈",
      "price_krw": 78560,
      "first_observed_at": "2026-07-29T18:06:55.836378+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61052030911/"
    },
    {
      "name_ko": "셀퓨전씨 글래스 스킨 세럼 30ml 수분보습 광채케어 피부결정돈 데일리세럼",
      "name_en": null,
      "brand": "Cell Fusion C",
      "brand_slug": "셀퓨전씨",
      "price_krw": 27040,
      "first_observed_at": "2026-07-28T18:05:42.016751+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61031744983/"
    },
    {
      "name_ko": "그린핑거 힘센보습 인텐시브 크림 300g",
      "name_en": null,
      "brand": "그린핑거",
      "brand_slug": "그린핑거",
      "price_krw": 40160,
      "first_observed_at": "2026-07-29T18:05:43.167415+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91231548754/"
    },
    {
      "name_ko": "더후 모닝 천기단 화현 클렌징 폼 200ml 1개 대용량 버블폼 폼크린싱 딥 클렌징폼",
      "name_en": null,
      "brand": "The History of Whoo",
      "brand_slug": "더후",
      "price_krw": 53280,
      "first_observed_at": "2026-07-29T18:04:58.406856+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61047626727/"
    },
    {
      "name_ko": "턴인터 과일나라 컨퓸 아르간 트리트먼트 아쿠아 헤어세럼 500ml",
      "name_en": null,
      "brand": "과일나라",
      "brand_slug": "과일나라",
      "price_krw": 14920,
      "first_observed_at": "2026-07-27T18:05:17.012228+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91229319517/"
    },
    {
      "name_ko": "[메디플라워] 스페셜 핸드크림 3종세트",
      "name_en": null,
      "brand": "메디플라워",
      "brand_slug": "메디플라워",
      "price_krw": 13800,
      "first_observed_at": "2026-07-28T18:05:33.202521+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91230517128/"
    },
    {
      "name_ko": "꽃을든남자 집에서 뉴 씨에스 먹물 칼라 크림 N2 진한흑갈색 1개 대용량 셀프뿌리 염색약",
      "name_en": null,
      "brand": "꽃을든남자",
      "brand_slug": "꽃을든남자",
      "price_krw": 9450,
      "first_observed_at": "2026-07-29T18:05:55.031207+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61047699971/"
    },
    {
      "name_ko": "라운드랩 자작나무 수분 패드 80매 4통 (51574880)",
      "name_en": null,
      "brand": "Round Lab",
      "brand_slug": "round-lab",
      "price_krw": 83700,
      "first_observed_at": "2026-07-27T18:05:56.533897+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61017407035/"
    },
    {
      "name_ko": "케라스타즈 크로마 앱솔루 폰단트 시카 크로마 컨디셔너 1000ml",
      "name_en": null,
      "brand": "케라스타즈",
      "brand_slug": "케라스타즈",
      "price_krw": 203100,
      "first_observed_at": "2026-07-28T18:05:12.862399+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61037355329/"
    },
    {
      "name_ko": "온더바디 아이스 쿨링 빙하수 바디워시 페퍼민트향 1000g 2개",
      "name_en": null,
      "brand": "온더바디",
      "brand_slug": "온더바디",
      "price_krw": 26940,
      "first_observed_at": "2026-07-29T18:05:32.787706+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61053574650/"
    },
    {
      "name_ko": "[클라랑스] 미셀라 클렌징 워터 200ml",
      "name_en": null,
      "brand": "클라랑스",
      "brand_slug": "클라랑스",
      "price_krw": 44200,
      "first_observed_at": "2026-07-27T18:04:49.274246+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61018236143/"
    },
    {
      "name_ko": "마몽드 플로라글로우 로즈 틴티드 선세럼 SPF50+ PA+++ 35ml, 1개",
      "name_en": null,
      "brand": "Mamonde",
      "brand_slug": "mamonde",
      "price_krw": 32530,
      "first_observed_at": "2026-07-27T18:05:06.003394+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91229261822/"
    },
    {
      "name_ko": "오휘 데이쉴드 퍼펙트 선크림 선블랙 대용량 80ml -",
      "name_en": null,
      "brand": "OHUI",
      "brand_slug": "ohui",
      "price_krw": 29900,
      "first_observed_at": "2026-07-30T18:05:29.02454+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61063555271/"
    },
    {
      "name_ko": "구달 청귤 비타C 잡티케어 세럼 본품 70ml+리필 50ml+청귤패드2매 x3SET (AD)",
      "name_en": null,
      "brand": "Goodal",
      "brand_slug": "goodal",
      "price_krw": 146160,
      "first_observed_at": "2026-07-29T18:04:22.736949+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61052927805/"
    },
    {
      "name_ko": "바세린 립에센스 어드밴스드 10ml 3개",
      "name_en": null,
      "brand": "Vaseline",
      "brand_slug": "바세린",
      "price_krw": 20200,
      "first_observed_at": "2026-07-30T18:06:57.57614+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91232858629/"
    },
    {
      "name_ko": "더후 수분 공진향 설 미백 수분광 쿠션 23호 기획 1세트 파운데이션 물광 미니 쿠션",
      "name_en": null,
      "brand": "The History of Whoo",
      "brand_slug": "더후",
      "price_krw": 53000,
      "first_observed_at": "2026-07-27T18:04:39.793367+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61011708558/"
    },
    {
      "name_ko": "[패션플러스][리더스][리더스코스메틱] 리더스 아쿠아링거 스킨 클리닉 마스크 1매",
      "name_en": null,
      "brand": "Leaders",
      "brand_slug": "리더스",
      "price_krw": 2000,
      "first_observed_at": "2026-07-28T18:04:50.115542+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61036710884/"
    },
    {
      "name_ko": "[셀러허브_뷰티] 엔알랩 선크림 포토에이징 대용량 선스크린 80ml+30ml+밀착브러쉬",
      "name_en": null,
      "brand": "엔알랩",
      "brand_slug": "엔알랩",
      "price_krw": 30630,
      "first_observed_at": "2026-07-30T18:05:29.02454+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61066891348/"
    },
    {
      "name_ko": "[뷰티나라] 스킨푸드 당근 PDRN 속수분 패드 100매",
      "name_en": null,
      "brand": "SKINFOOD",
      "brand_slug": "skinfood",
      "price_krw": 32460,
      "first_observed_at": "2026-07-29T18:07:45.897537+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61047584320/"
    },
    {
      "name_ko": "[제이슨PICK]도엘 100% 무기자차 대용량 슬림 썬쿠션 더블구성",
      "name_en": null,
      "brand": "도엘",
      "brand_slug": "도엘",
      "price_krw": 158050,
      "first_observed_at": "2026-07-28T18:05:11.68691+00:00",
      "url": "https://kbeautyanswers.com/products/naver-60999935161/"
    },
    {
      "name_ko": "브링그린 징크테카 트러블 세럼 25ml 2개",
      "name_en": null,
      "brand": "Bring Green",
      "brand_slug": "브링그린",
      "price_krw": 39700,
      "first_observed_at": "2026-07-30T18:06:14.867887+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61067669114/"
    },
    {
      "name_ko": "케라시스 볼륨 클리닉 샴푸 600ml, 1개",
      "name_en": null,
      "brand": "케라시스",
      "brand_slug": "케라시스",
      "price_krw": 2980,
      "first_observed_at": "2026-07-28T18:07:08.585104+00:00",
      "url": "https://kbeautyanswers.com/products/naver-53645047491/"
    },
    {
      "name_ko": "토니모리 퍼스널헤어 큐어 아르간 오일 150ml 대용량",
      "name_en": null,
      "brand": "TONYMOLY",
      "brand_slug": "tonymoly",
      "price_krw": 19380,
      "first_observed_at": "2026-07-30T18:05:41.202661+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61060017143/"
    },
    {
      "name_ko": "[무료배송] 센텔리안24 마데카 파워 앰플 30ml 4개",
      "name_en": null,
      "brand": "Centellian24",
      "brand_slug": "centellian24",
      "price_krw": 45900,
      "first_observed_at": "2026-07-30T18:06:18.91596+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61067573879/"
    },
    {
      "name_ko": "와이즐리 히알루론산 수분 크림 50ml",
      "name_en": null,
      "brand": "와이즐리",
      "brand_slug": "와이즐리",
      "price_krw": 9000,
      "first_observed_at": "2026-07-28T18:04:09.4681+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91230405880/"
    },
    {
      "name_ko": "아크네스 모이스처 2.0 60m 수분충전 피부결 크림 2개",
      "name_en": null,
      "brand": "Acnes",
      "brand_slug": "아크네스",
      "price_krw": 34680,
      "first_observed_at": "2026-07-28T18:05:41.793921+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61034000197/"
    },
    {
      "name_ko": "IOPE 레티놀 세럼 겔 인 마스크 7매입",
      "name_en": null,
      "brand": "IOPE",
      "brand_slug": "iope",
      "price_krw": 60300,
      "first_observed_at": "2026-07-27T18:07:43.570471+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61018934308/"
    },
    {
      "name_ko": "입큰 맨 퍼펙트 올인원 남성화장품 미백효과 110ml 2개",
      "name_en": null,
      "brand": "IPKN",
      "brand_slug": "ipkn",
      "price_krw": 25900,
      "first_observed_at": "2026-07-28T18:04:13.082059+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91230025581/"
    },
    {
      "name_ko": "테라비코스 시카 케이 베리어 크림",
      "name_en": null,
      "brand": "테라비코스",
      "brand_slug": "테라비코스",
      "price_krw": 36240,
      "first_observed_at": "2026-07-29T18:04:23.942713+00:00",
      "url": "https://kbeautyanswers.com/products/naver-91231348609/"
    },
    {
      "name_ko": "페리페라 올테이크 무드 아이 새도우 팔레트 + 선샤인 치크 SET",
      "name_en": null,
      "brand": "Peripera",
      "brand_slug": "peripera",
      "price_krw": 37470,
      "first_observed_at": "2026-07-28T18:04:25.064821+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61033562056/"
    },
    {
      "name_ko": "일리윤 일리윤 증정 시카 아크네 클리어 바디워시 400ml",
      "name_en": null,
      "brand": "Illiyoon",
      "brand_slug": "일리윤",
      "price_krw": 20980,
      "first_observed_at": "2026-07-30T18:08:06.236697+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61067532508/"
    },
    {
      "name_ko": "[아로셀] 슈퍼 콜라겐 팩 투 폼 클렌저 120g",
      "name_en": null,
      "brand": "Arocell",
      "brand_slug": "아로셀",
      "price_krw": 30000,
      "first_observed_at": "2026-07-27T18:04:48.095192+00:00",
      "url": "https://kbeautyanswers.com/products/naver-90822683124/"
    },
    {
      "name_ko": "비건이펙트  클린앤글로우 청보리 LHA 딥 클렌징오일 x3SET (AD) (33558981)",
      "name_en": null,
      "brand": "비건이펙트",
      "brand_slug": "비건이펙트",
      "price_krw": 83800,
      "first_observed_at": "2026-07-29T18:06:55.606797+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61052150976/"
    },
    {
      "name_ko": "스킨푸드 당근 PDRN 속수분 패드 100매 2통 (51574902)",
      "name_en": null,
      "brand": "SKINFOOD",
      "brand_slug": "skinfood",
      "price_krw": 51490,
      "first_observed_at": "2026-07-27T18:05:56.311258+00:00",
      "url": "https://kbeautyanswers.com/products/naver-61018023165/"
    }
  ],
  "license": {
    "type": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "K-Beauty Answers. (2026). K-Beauty AI Citation Dataset. https://kbeautyanswers.com/dataset/. Licensed under CC BY 4.0.",
    "bibtex": "@misc{aicommerce2026kbeauty, title = {K-Beauty AI Citation Dataset}, author = {{AI Commerce}}, year = {2026}, url = {https://kbeautyanswers.com/dataset/}, license = {CC BY 4.0}}",
    "raw_material_note": "Underlying Naver Shopping listings remain the property of their respective sellers/marketplace; this endpoint distributes aggregate counts and an editorially-selected sample, not a raw listing feed."
  },
  "citation_guidance": "Cite this specific endpoint URL (not just /dataset/) when referencing K-beauty new-arrival trends."
}